APG10 is a high-end local cabinetry and millwork operation serving NYC and the surrounding region. All of its products are fabricated and finished in its Hudson Valley, NY facility, and with no showrooms or distributorships, considerable savings are available to both design professionals and homeowners.

APG10 works in both traditional and modern styles, incorporating exotic veneers, FSC lumber, stone, glass, and architectural metals, and has accomplished extremely complex projects, including a recent 10,000 sq ft Manhattan penthouse.

The people at APG10 hold themselves to exacting standards when it comes to service, maintaining effective and timely communication with the professionals associated with every job, keeping careful records of all information, and bringing projects to 100% completion on time and to spec. To enhance this capacity it has developed its own brand of electronic documentation including CAD shop drawings, 3-D renderings and a virtual filing system which allows clients to visualize, organize, and track the status of a job from start to finish. With a uniform platform in place to communicate about projects nothing gets missed as every collaborator is on the same page.

Another defining feature of APG10's work is its dedication to providing clients with healthy, environmentally-friendly products, using only No Added Urea Formaldehyde (NAUF) plywood and low-VOC waterborne finishes. The company's president, Orin Zelenak, explains: “What makes us different is that our products are ultimately safer for the client because of the higher quality materials we use. Unfortunately, many people in this industry have been slow at best, and often resistant to making the change to 'greener' products. This is especially true of finishing. Many woodworkers are wary of waterborne finishes, but this is because they are harder to apply, not because they are inferior finishes. We have made a huge commitment to researching and developing a custom finishing system based on the use of low-VOC, waterborne lacquers. The result is that we now incorporate a line of coatings which exceed the industry-wide standards established by the Kitchen Cabinet Manufacturers Association. Indoor air quality is also a health concern, and it just doesn't make sense to build a beautiful library or kitchen and have the finishes leaching formaldehyde and other noxious chemicals into the air."

To APG10, phrases like "eco-friendly", "low-emissions coatings", "healthy cabinets", and the like aren't just boilerplate, but a call to innovate. Its plan is to keep pushing the envelope of the overall quality of its products, which are beautiful, functional, and safe.