ArtFolioNow
is a group of widely recognized contemporary artists
from the Northeastern United States, whose artwork
is available for sale, commission, or lease to
homeowners, interior designers, and architects.
The
crucial element in completing a well-received
space is the artwork. The proper artwork communicates
the vision and philosophy of a home/organization
before a word is even spoken. It sets the tone
for the home/organizational environment.
Whether
a client is looking for a small piece of art for
a private residence, or are looking to lease a
number of pieces to complete an office environment,
he will work with the clients to structure the
best solution.
John
Brewster Creative Services represents this group
of talented artists locally and works with the
trade to help them display art in their clients'
homes, offices, or commercial buildings. John
functions as a personal curator working with the
decorator or architect and their client to find
the best solution for their needs, as well as
remaining within their budgetary requirements.
Typically
the initial conversation begins with a general
brief on what the client is trying to accomplish.
Then an introduction of the group and their various
styles will follow. John may then visit the property
with the client and offer a few creative solutions
based on the overall environment. If detailed
drawings and photos are available, this step can
be handled via email and phone. The clients may
opt to visit the artists in their studio or actually
hang representational pieces to see how the artwork
interacts with the other design elements. John
finds that cultivating a personal connection between
the client and the artist helps facilitate the
process and gives the client ownership in their
creative endeavor.
With
a background in commercial design, John will leverage
his knowledge of the client's mission coupled
with his strategic and out-of-the box thinking
to create an exclusive environment. Case in point,
the Energizer Corporation called on ArtFolioNow
to create special venues for sought-after local
artists to create a unique space for their employees
and to carry this vision throughout the entire
organization. "There is a value of a cohesive
vision throughout this project and we recognize
each client as an individual entity, states John
Brewster." |
